INK is a content technology company dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of your world where storytellers control their own search destiny. The company’s proprietary, ground-up AI and real-time integrated platform bridge the visible difference between articles and roi (ROI). By working to democratize content performance, INK shifts power over content’s searchability to the hands of your companion and corporations who create it. The organization is led by serial tech entrepreneur and Boss Michael Umansky, marketing and AI expert and Chief Technology Officer Alexander De Ridder, and seasoned marketing and purchases executive and Chief Revenue Officer Gary Hayman.